Google Ads | Search · Shopping · Performance Max · YouTube

A Google Ads agency, built right.
You don't win by bidding most. You win by being built right.

We are a Google Ads agency that works on the half of Ad Rank money cannot buy: Search, Shopping, Performance Max and YouTube, built so relevance holds your position for less than the next bidder.

landscape lighting near me
Auction resolving
PosAdvertiserMax bidQualityAd rank
1 Your account$6.2055.8
2 Competitor A$9.4047.0
3 Competitor B$8.1040.5
4 Competitor C$7.5030.0

Same auction. 34% lower cost per click. First position.

AD RANK = MAX BID × QUALITY SCORE · ILLUSTRATIVE FIGURES, ACTUAL GOOGLE MECHANIC

  • No lock-in contracts
  • Transparent pricing
  • Pay month-on-month
Book a Call with a Director →

30 mins · account review · honest advice

Success, in motion

This is what an accountable account looks like.

Same budget, same market, different account. Spend stays disciplined while revenue compounds, because the signals underneath it are clean.

Track record

Experience. Evolved.

The team behind Wegile DGTL has worked together for over a decade, running the complete marketing engine at its parent company, a software development company, and also delivering campaigns for its clients. The results below were earned by this team across those years. It's the same people and the same playbooks, now operating as a dedicated marketing company.

Home Services · California · Search + Performance Max · Landscape & Christmas Lighting

Elevated Seasons: from a wasted budget to the dominant brand in their market.

4.8x

Return on ad spend

$700K+

Revenue generated

6x

Lower cost per lead

2yr

Still scaling

Elevated Seasons came to us after a previous agency spent their budget and delivered almost nothing. Sound familiar? We rebuilt the brand, launched Google Search and Performance Max, and ran the SEO strategy alongside it. Revenue went from a near standstill to consistent growth, still climbing two years in.

Google Search AdsPerformance MaxConversion tracking rebuildBrand repositioning2yr ongoing partnership
Nathan Murrell, Elevated Seasons
"I have been working with them for 2 years now and I am extremely satisfied with our working relationship. Communication has been clear, they are responsive and they follow through on what they say and do. They have been a crucial part in the growth of our business and we plan to stay partnered with them for many years to come."

★★★★★ 5.0 · Nathan Murrell, Elevated Seasons

eCommerce · Hair & Beauty · Google Shopping

Hair Bar NYC: Shopping feed fixed, then scaled.

320%

Organic revenue increase

38%

CAC reduction

8mo

To hit results

Google Shopping, Meta Ads and SEO running together. Over eight months that combination drove a 320% increase in organic revenue and cut customer acquisition cost by 38%, with the product feed rebuilt before any budget was scaled.

Google ShoppingMerchant Center feedMeta AdsSEO
"Their SEO, GEO, AEO, bottleneck analysis and dedicated tech support boosted our product sales and appointments, helping us scale revenue and grow our brand."

★★★★★ 5.0 · Hair Bar NYC

Digital Products & eCommerce · Paid Social Launch

Deliciously Fit, with Chris Powell.

2,000

Books sold

<3mo

Time to sell out the run

A digital recipe book with hundreds of high-protein recipes built for weight-loss and GLP-1 audiences. Our team ran the paid strategy behind the launch, selling 2,000 copies in under three months.

Paid launch strategyCreative testing2,000 copies sold
"I've been working with them for nearly 10 years, and they've been an incredible partner every step of the way. From developing my fitness app and nonprofit app, to helping maintain and grow my website, their team has consistently delivered with professionalism and precision. They're responsive, reliable, and deeply knowledgeable, always guiding projects with care and expertise. I trust them fully and plan to continue working with them for years to come."

★★★★★ 5.0 · Chris Powell, Deliciously Fit

What we manage

What a Google Ads agency should own: six ad types, one coordinated account.

Every ad type catches a different moment in the buying decision. Most accounts run one or two in isolation and wonder why the funnel leaks. We run all six together, with budget moving to whichever one is earning.

01

Search

  • Text ads on the exact query you can answer
  • The highest-intent traffic Google sells
  • Exact and phrase match, tightly grouped
  • Negative keyword lists maintained weekly
Talk to us about Search →

02

Shopping

  • Product listings with photo and price
  • Merchant Center feed kept clean
  • Titles and attributes built to match queries
  • Feed health checked before bids are touched
Talk to us about Shopping →

03

Performance Max

  • One campaign across Search, Display, YouTube, Gmail
  • Structured asset groups, not one bucket
  • Audience signals fed in deliberately
  • Held to conversion data, not left as a black box
Talk to us about Performance Max →

04

Display

  • Visual ads across millions of sites and apps
  • Awareness built before the search happens
  • Placement exclusions managed actively
  • Judged on assisted conversions, not impressions
Talk to us about Display →

05

YouTube

  • Video in front of a chosen audience
  • Not whichever inventory is cheapest
  • Hooks tested in the first five seconds
  • Sequenced with Search for warmer clicks
Talk to us about YouTube →

06

Remarketing

  • Bring back visitors who nearly converted
  • Audience windows matched to your sales cycle
  • Cart, quote and form abandoners split out
  • Frequency capped so it persuades, not pesters
Talk to us about Remarketing →

+ Local Services Ads & Google Maps

For home service and local clients we also run Google Local Services Ads and Maps ads. The map pack is often where a local buyer clicks before they ever reach a search result, so we treat it as part of the same funnel rather than an afterthought.

Why most Google Ads accounts underperform

Google's AI only works if you feed it right.

Smart Bidding, Performance Max and Responsive Search Ads all run on the same fuel: your conversion data. Feed them raw form fills and a loose account structure and the algorithm optimises toward noise, confidently and expensively. Feed them real revenue values and it starts bidding up the customers worth winning. We spend as much time on the signals behind your account as on the ads themselves.

Enhanced ConversionsGA4 IntegrationCall TrackingRevenue Attribution
Ask for your free tracking accuracy check on the call →

Three places the signal decides the outcome

SIGNAL 01

Smart Bidding

Bids that chase profit, not clicks. We point Target CPA and Target ROAS at your real margins, feed the algorithm revenue data instead of raw form fills, and keep tuning as the account matures.

SIGNAL 02

Responsive Search Ads

Enough variety for Google to find a winner. Thin RSAs starve the algorithm. We load each ad group with headlines and descriptions mapped to real search intent, then prune what loses.

SIGNAL 03

Performance Max

Automation that stays accountable. Clean product feeds, structured asset groups and deliberate audience signals, then held to conversion data so the spend is visible rather than assumed.

Our process

How we run an account.

New build or a migration off another agency, every account runs through the same six stages in order. Skipping one is usually what separates an account that compounds from one that quietly drains.

01

Free account audit

A full look at your existing account, or your market if you're starting fresh, before we recommend anything at all.

02

Campaign architecture

Account structure built around how your business actually sells: your margins, your service area, your sales cycle. Not a template.

03

Conversion tracking and landing pages

Tag Manager, GA4, Enhanced Conversions and call tracking wired correctly, because every bidding decision after this depends on it.

04

Ad copy, creative and bid strategy

Copy written to match intent at each stage of the funnel, with bidding and audience targeting set to your real numbers.

05

Testing and budget reallocation

Ongoing tests on copy, creative and landing pages, with budget moved toward whichever campaign is earning it.

06

Monthly ROI reporting

A report tied to revenue and ROAS, plus a live Looker Studio dashboard, because clicks and impressions alone don't pay the bills.

How we work

From first call to leads coming in.

No mystery, no slow handoffs. Pick where you're starting from and see exactly what happens next.

1Day 1 · Free of Cost, no obligation

You meet the Director. Not a sales rep.

A 30-minute call to understand your business, your margins, and what a good lead is actually worth to you, so the budget gets built around your numbers.

  • No deck, no pitch, no pressure
  • We map which ad types fit your goals
  • Honest advice, even if it means we are not a good fit
2Within 7 days · Delivered in writing

Free account audit and campaign plan.

A written plan showing the campaign structure, keywords and tracking we'd set up, plus a realistic view of cost per lead in your market. Yours to keep regardless of what you decide.

  • Account and tracking audit
  • Campaign structure and budget recommendation
  • Realistic cost per lead and ROAS expectations
3Week 2 onwards · Onboarding Starts

Onboarding starts, and everything is going live.

Conversion tracking is going live, campaigns are launching, and bidding is being tuned on real data as it arrives, with a live dashboard running from day one so you can see where every dollar goes.

Base budget of at least $1,500/month in ad spend. Below that, too few clicks land each week to teach the algorithm what a good customer looks like, so the account stays stuck in the learning phase and cost per lead never drops. Book a call and we'll tell you what your market costs above that.

Want to know what Google Ads could realistically return for your business?

A 30-minute call and a written audit, yours to keep. You'll know which ad types fit, what a lead should cost in your market, and what to spend first.

Book a call with the Director →

Who we work with

Industries we know inside out.

These playbooks come from industries where we've spent real budget and measured what came back. A paid media team only gets sharper by staying in the same accounts long enough to see what breaks.

Home Services

For home service businesses the phone either rings or it doesn't, and it comes down to who Google shows first. We run Search, Local Services Ads and Maps around your service area, with call tracking so you can hear which campaign produced which booking.

Landscape LightingLawn CareElectricalPlumbingHVAC

Startups

Lean budgets and fast iteration. We build campaigns that prove traction you can put in front of investors: cost per acquisition, payback period, and a channel that scales when you fund it.

eCommerce

Shopping and Performance Max live or die on the feed. We keep Merchant Center clean and tie every campaign back to real order value, so the ROAS on the dashboard matches the money in the bank.

Construction

Lead generation for contractors and builders who need qualified project inquiries, not tire-kickers. Campaigns built around project value, service area, and the searches that signal real buying intent.

Fitness Studios & Gyms

Membership decisions happen fast and locally. We run local Search and Remarketing around trial offers and class bookings, with the signup tracked as the conversion rather than the page view.

Five reasons clients stay with us.

Why clients stay

  • You work directly with the Director and the team delivering the work, rather than being handed to a junior strategist you've never met
  • In-house engineering from our parent company, so conversion tracking gets wired correctly and landing pages get fixed in days instead of waiting in someone else's dev queue
  • Search, Shopping, PMax, Display, YouTube and Remarketing run by one team, so budget moves between them on evidence rather than sitting in whichever campaign someone launched first
  • Reporting tied to revenue and ROAS with a live dashboard, so you can check the numbers on a Tuesday afternoon instead of waiting for a monthly deck
  • Benchmarks agreed in writing before month one begins, with no lock-in, so we earn the next month every month

You're a great fit if you're ready to scale.

Businesses generating $200K to $1M+ in annual revenue typically see the strongest results from a dedicated Google Ads strategy. If you're ready to invest at least $2,000/month and commit to a 6 month growth plan, we'll build a roadmap focused on sustainable traffic, qualified leads, and long-term revenue growth.

If you're at an earlier stage, that's perfectly fine. We'll help you identify the fastest path to growth, starting with the channels that can generate revenue sooner, then scaling into SEO, paid ads, and AI-driven marketing as your business grows.

Book a strategy call, and we'll recommend the right growth plan for your stage.

Book a Call →

Our stack

Tools we use.

Not a performance claim, just the software behind the work, so you know exactly what's running under the hood of your account.

Google Ads

Search, Shopping, Performance Max, Display, YouTube and Remarketing, managed as a Google Premier Partner.

Google Analytics 4

End-to-end attribution, so we can see which campaigns produce revenue rather than which ones produce clicks.

Google Tag Manager

Conversion tracking built for accuracy at the code level. This is the foundation every bidding decision rests on.

Merchant Center

Clean product feeds for Shopping and Performance Max, which is where an eCommerce account is usually won or lost.

Looker Studio

Live dashboards showing spend, leads and ROAS in one place, so reporting isn't a monthly black box.

Semrush

Keyword, auction and competitor research to map where your budget will actually earn its keep before we spend it.

The guarantee, clause by clause

Accountability isn't a claim on our About page. It's in the contract.

Here is exactly what it means.

§1

Clear benchmarks before we begin.

Every engagement starts with a detailed performance roadmap: a 3-month cost and performance plan setting out budgets, timelines and the agreed benchmarks for ROAS, cost per lead and revenue. You know what the spend has to return before month one begins, and how success will be measured.

§2

Results, not lock-ins.

No 6-month minimums, no 12-month contracts. We don't believe in locking clients in, we believe in delivering results that make them want to stay. Every account runs on clear milestones, transparent reporting and measurable progress, not exit clauses.

§3

Every recommendation has a reason.

From match types to budget allocation, every decision is backed by real performance data, and you see the same data we do: a live dashboard covering spend, leads, cost per lead and ROAS, with the management fee stated separately from media spend. You can check where the budget went on any day of the month, not just at the end of it.

§4

Full ownership from day one.

Campaigns are built inside your own Google Ads account, not ours. Conversion tracking, audience lists, creative and historical data all sit under your login from day one, so every asset and everything the account learns stays with your business.

Why this matters: you see the plan before you commit, you judge us against numbers agreed in advance, you can leave the moment the results stop justifying the fee, and everything we build stays yours either way.

Book a call and get your benchmarks scoped →

Frequently asked questions

Straight answers. No sales fluff.

The questions every business owner asks before handing an agency their ad budget, answered honestly, so you can decide if we're the right fit.

It depends on your industry, your competition and your goals, and you don't need a large budget to start. What matters is spending enough to gather meaningful conversion data quickly, because Smart Bidding can't optimise on a handful of conversions a month.

You'll get an honest recommendation in your free audit, based on auction prices in your market and what a lead is worth to you, rather than a one-size-fits-all number.

Google Ads can drive traffic and leads the day campaigns go live, which is the main reason businesses run paid alongside SEO. The first two to four weeks are a learning phase where Smart Bidding gathers conversion data.

Meaningful optimisation, meaning lower cost per lead and improving ROAS, typically compounds over the first 60 to 90 days as we feed the bidding models cleaner signals.

A dedicated account manager, a weekly performance check, a monthly ROAS and CPA report, ongoing ad copy testing, negative keyword management, and competitor ad monitoring. Conversion tracking setup and landing page fixes are handled in-house.

Reporting is tied to revenue, not clicks and impressions alone, and the dashboard is live rather than assembled once a month.

Yes. For home service and local clients we run Google Local Services Ads and Maps ads alongside Search. The map pack is often where a local buyer clicks before they ever reach a search result, so we treat it as part of the same funnel rather than an afterthought.

Search puts text in front of people typing the exact query your business can answer, which is the highest-intent traffic available. Shopping shows your product with a photo and price, and lives or dies by how clean your Merchant Center feed stays.

Performance Max spans Search, Display, YouTube and Gmail in one campaign optimised automatically toward your goal, but it only performs when you feed it clean conversion data and structured asset groups. Most accounts use all three, structured so they reinforce each other rather than bid against each other.

Google Ads is not about getting everything right in week one. It is about learning quickly and moving the budget to where the data points.

That is why the benchmark is agreed before month one begins, and why the tracking is verified before spend goes live. We measure against the targets we set together, share the same dashboard we work from, and tune the account on what the conversion data shows rather than on assumptions.

If the numbers are not moving as expected, we identify the cause, whether that is the tracking, the structure, the creative or the offer, present a clear action plan, and make the changes to get the account back on track. If the target itself was unrealistic for your market, we say so plainly.

No surprises. No guesswork. Transparent reporting, continuous optimisation, and campaigns that live in your own account, so everything we build stays yours.

One last thing

The first call costs nothing. The account audit is yours either way.

Thirty minutes with the Director. Honest advice about your account, your tracking and your budget, even if the advice is "don't hire us." If it makes sense to go further, you'll get a written audit and a scoped campaign plan with real numbers, benchmarks included, before you pay anything.

Book your strategy call →

Google Premier Partner · No lock-in · Benchmarks in writing

Keep going

Inside Google Ads

Search Ads

Search Ads

Intent-led keywords and ad copy that answers the price question before the click.

Explore Shopping

Google Shopping Ads

Feed health first, because a broken feed caps every bid you place after it.

Explore Remarketing

Remarketing

Segmented follow-up for the quote-shoppers who left without calling.

Explore Meta Ads

Meta Ads

Creative testing and audience work on Facebook and Instagram that feeds a measurable pipeline.

Explore